Entrepreneurs Thrive On The Learning Curve

By Martin Zwilling

This article was originally posted October 28, 2014 in Forbes.

"In today’s fast moving world of business startups, learning trumps knowing every time. What established businesses know through experience keeps them from looking for the new and innovative ways to do what they do better, cheaper, and faster. I’m convinced that’s why most mature companies are slowing down or buying their innovation through acquisition, rather than building it.

In her new book, “Rookie Smarts,” Liz Wiseman, one of the top thought leaders in business, amplifies this point as it relates to hiring and cultivating the curious, flexible, youthful mindset in keeping a mature company young and competitive, as well as keeping experienced employees more productive.

She outlines four distinct ways that business people doing something for the first time, whether they be entrepreneurs, or people in a new role in a larger company, tend to think differently than experienced veterans. With my focus on startups, I can translate very easily how her points lead to more innovation even in the entrepreneurial environment..."

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  • “As a company grows, nothing is more important than retaining a culture of innovation. Rookie Smarts shows how even a big company can take risks, innovate, and operate like a challenger.”
    MARC BENIOFF
    Chairman and CEO, Salesforce.com
  • “If you want to be a learning machine, improving and growing every year, this is the book for you.”
    LASZLO BOCK
    SVP of People Operations, Google, Inc.
  • “Wiseman masterfully shows why novices can outdo veterans, expertise blinds us to fresh ideas, and the brilliance of newbies remains untapped. With sage insights and fascinating examples, Rookie Smarts is a must-read.”
    ADAM GRANT
    Wharton professor and author of Give and Take
  • “Agility, resilience, grit, and a growth mindset—these are the attributes effective leaders need in a changing world. Rookie Smarts shows leaders at every age and at every stage of their careers how to master these skills.”
    DAVE ULRICH
    University of Michigan professor and author of Leadership Sustainability